Phraseology

Non-Contact Sports

by Amber on April 13, 2010 in Notebook

Ugh, I agree. Stop contacting me! It’s from Strunk & White’s Elements Of Style – a fine reference for all. Know the rules so you can break them.

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Phraseology #8

by Amber on March 6, 2010 in Writing & Books

Spotted last night on K Road:

Para-die-sh? ParaDISH! Para-deesh? It’s the name of a new Chinese restaurant… It all sounds delicious to me.

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Phraseology

And then came the brilliant part. We had a bunch of monster Tuscan kale growing in the yard this past summer. You’re supposed to wait until the first frost to harvest it, and we’ve been waiting and waiting and waiting for a frost. I don’t know why you have to wait for the frost, but my wife kept telling me that. And they’re giant. I mean these things are about three-feet tall. I went out and harvested, and I chopped the kale and started sautéing it with olive oil, and I put salt on it. It was just great. A bunch of the leaves were much thinner than others and I thought I was burning them almost, but those were the best parts. It’s almost like it came out like an incredibly delicate potato chip but made out of kale. It was definitely the best part of the meal.

Crunch, you know, is one of those universal human irresistible things. In fact, if it is a universal I’d love to know why. Is it some ancestral memory? Crunching the bones of your enemy? I don’t know why crunch would be pleasurable.

Someone has made kale sound succulent, and it is a miracle. From NY Mag’s Grub Street; Food Historian William Grimes Quaffs Tea, Stands Down Kale in His Garden. Grimes keeps his diary smart and sharp! Food is one of my favourite things to read about; I dive into my housemate’s subscription of Cuisine magazine each and every month, and I’m sure you know I think Nigel Slater is a true poet. Yummy words, specific enough to have you drooling all over the glossies.

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Phraseology: NYC Messages

by Amber on November 11, 2009 in Writing & Books

Phraseology

You are bombarded with messages when you cross the threshold of a super city. Some inspirational, some persuasive, some provocative. Some shout from 30ft billboards to make their mark, others subtly wait for you to discover them in a grimy nook.

Here are a few of the words that took my fancy in New York (and some of the typography is brilliant to boot).

see food

what we do

hot dog

you

no parkin

hell yes

sofarsogood

palm

optimism

dot

Also, no photos, but I loved the multilingual nature of  NYC – the signs in Chinese at the Chinatown subway stations, the Dominican butcheries – Carnicero, the Polish enclave filled with bakeries. It makes me wish I wasn’t such a monoglot!

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Phraseology #6

by Amber on September 16, 2009 in Writing & Books

PhraseologyTea that engages you in a wee conversation as you’re brewing your cuppa? Something to look at instead of the wall while the kettle boils? Yes, yes. Healtheries have done this and I like it a lot!

First up they bring us some factual tidbits about the herbal tea you’re about to sup:

Exotic Fruits

Then hit you with this:

Two Senses

Other charming tea bag tags included “Why drink black tea / When you can drink it in full colour”. It’s a clever use of a previously ignored piece of packaging ‘real estate’ to get some attitude across!

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PHRASEOLOGY #5

by Amber on August 8, 2009 in Writing & Books

Phraseology

Chanel (repeatedly) puts out this note to try and protect the equity their brand name. It’s an elegantly written plea to cease-and-desist bitches! Enjoy:

What is Chanel?

My Channel blouse from Thailand is all good though, right?

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PHRASEOLOGY #4

by Amber on August 5, 2009 in Writing & Books

Phraseology

While car manufacturing is seen as a big bad industry by some (including myself), it’s good to be reminded that there’s people behind it. Good humans who just want to make a living and support their families. That’s why I’m glad the Honda factories are opening again.

Thanks is due to Wieden + Kennedy for making these tea, bacon and iron ads to spread the news.

Tea - The Honda Effect

Bacon - The Honda Effect

Very British, very heartfelt – copy that definitely delivers a smile in the mind.

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