Some examples of how brands celebrate ‘momentous’ occasions – e.g. the brand birthday.
Listen to Business is Boring – a podcast in which Simon Pound (himself a New Zealand fashion insider) chats with innovators and commentators focused on the future of New Zealand. Recently he spoke to design powerhouse Karen Walker – of sunglasses, paint and radical campaign ideas fame.
I’m newly obsessed with bots for Facebook messenger, and especially Slack. As I’ve mentioned previously, Growthbot has been a real time saver! It can even now tell you about the PPC (pay-per-click) keywords a company is buying. Here’s a list of 190(!) useful slackbots.
Maslow’s hierarchy of social media needs. High-level desires don’t arise unless the lower-level needs such as food and shelter have been fulfilled – in social media, influence and engagement don’t happen unless you get the basics right first. Basics. Right. First.
I’ve been playing with chatbots – my favourite this week is GrowthBot – available on both Slack and LinkedIn. In summary, it connects to a variety of marketing systems (like HubSpot, Google Analytics etc.) and gives you easy access to information and services. I really like the keyword ranking data it offers. My site ranks best for ‘lana del rey interview magazine’ (#55) ahem…
Word on the street is that Twitter is extending its character count by not including links and pictures into the total. I welcome this idea whole-heartedly but I’ll believe it when I see it. It wasn’t so long ago everyone was freaking out about the prospect of a 10,000 character limit…
And just for fun, my favourite Instagram account right now is roofusandkilo. I’m obsessed with this little family of rescue pups and their adventures. Right now Candice is fostering a litter of very cute puppies – which makes it all that much sweeter!
Instagram is coaching advertisers to approach it exactly the same way they do Facebook: “Agencies have been getting new insights from Instagram about how best to use the platform in light of two major changes: It is integrated with Facebook’s automated ad technology, and it plans to use an algorithm that curates content for users. The new Instagram strategy should mimic what they do on Facebook. “We’ve seen the Instagram pitch to clients twice now in the last month. It is basically the Facebook pitch: Everything should be promoted, and there’s no point in doing organic,” a source said.” [DigiDay]
A useful find this week: the food blogger’s calendar from Charlotte’s Lively Kitchen – perfect for any community manager or writer.
Instagram as we know it going. As you may have heard, the timeline is changing from chronological to a ranked value – thus changing the way many people/brands will be able to tell stories. I read (sorry, no source!) that it will change from telling stories with a big story arc, a la Downtown Abbey, to self contained sitcom style episodes, like Friends.
Facebook has also launched lead ads. Lead ads simplify the sign up process by pre-populating a form with the contact information of each subscriber, and can directly link with your newsletter database, for example Mailchimp. This is awesome, especially for eCommerce businesses!
Why your colleagues still won’t share your blog post. Ugh. This rings so true for many social media managers. Just share it, damn it! This blog post helped me get a quarterly LinkedIn takeover programme off the ground – with key stakeholders in a company sharing their thoughts through regular Pulse articles.
[UK Filter] The helpful folks at the Advertising Standards Authority give the down-low on how to make sure your Instagram advertising is clear and up to scratch. “For Instagram ads, we would recommend using hashtags such as #ad for avoidance of doubt.“
Shutterstock now uses machine learning to help you find just the right photo – an evolution of reverse image search. Excellent news!