And just for fun, my favourite Instagram account right now is roofusandkilo. I’m obsessed with this little family of rescue pups and their adventures. Right now Candice is fostering a litter of very cute puppies – which makes it all that much sweeter!
Instagram is coaching advertisers to approach it exactly the same way they do Facebook: “Agencies have been getting new insights from Instagram about how best to use the platform in light of two major changes: It is integrated with Facebook’s automated ad technology, and it plans to use an algorithm that curates content for users. The new Instagram strategy should mimic what they do on Facebook. “We’ve seen the Instagram pitch to clients twice now in the last month. It is basically the Facebook pitch: Everything should be promoted, and there’s no point in doing organic,” a source said.” [DigiDay]
A useful find this week: the food blogger’s calendar from Charlotte’s Lively Kitchen – perfect for any community manager or writer.
Instagram as we know it going. As you may have heard, the timeline is changing from chronological to a ranked value – thus changing the way many people/brands will be able to tell stories. I read (sorry, no source!) that it will change from telling stories with a big story arc, a la Downtown Abbey, to self contained sitcom style episodes, like Friends.
Facebook has also launched lead ads. Lead ads simplify the sign up process by pre-populating a form with the contact information of each subscriber, and can directly link with your newsletter database, for example Mailchimp. This is awesome, especially for eCommerce businesses!
Why your colleagues still won’t share your blog post. Ugh. This rings so true for many social media managers. Just share it, damn it! This blog post helped me get a quarterly LinkedIn takeover programme off the ground – with key stakeholders in a company sharing their thoughts through regular Pulse articles.
[UK Filter] The helpful folks at the Advertising Standards Authority give the down-low on how to make sure your Instagram advertising is clear and up to scratch. “For Instagram ads, we would recommend using hashtags such as #ad for avoidance of doubt.“
Shutterstock now uses machine learning to help you find just the right photo – an evolution of reverse image search. Excellent news!
TEA! The English love tea. I seem to be offered a cup of the stuff everywhere I go. While I love tea, Earl Grey is not for me and mostly I opt for green. Here is some interesting browsing to go with your cuppa of choice.
Jessica Stanley’s The Quiet Tourists Guide to Hackney couldn’t be more timely! It’s an insider’s view on everything that’s good and great in East London. As it’s all local to me, I will be merging this list with my London must-see list.
Where Children Sleep – by James Mollison features children from around the world, and their bedrooms. It’s a provocative, moving series – and will make you ask a lot of questions about the rights of children.
How to talk to little girls. Yes, yes, yes. This approach (engaging them not complimenting them) is good! And works excellently with grown women too. “Cute shoes” is such a dire way to start a conversation.