- Photography meets digital strategy – a really lovely piece on why it matters to crop.
- Google is building YouTube Connect, a livestreaming app to take on Periscope.
- Facebook’s video metrics have been enhanced to give marketers insights into viewer performance on a day-by-day basis. It now measures: minutes viewed, views, number of 10-second views.
- Google is finally redesigning its biggest cash cow: AdWords.
- Instagram is coaching advertisers to approach it exactly the same way they do Facebook: “Agencies have been getting new insights from Instagram about how best to use the platform in light of two major changes: It is integrated with Facebook’s automated ad technology, and it plans to use an algorithm that curates content for users. The new Instagram strategy should mimic what they do on Facebook. “We’ve seen the Instagram pitch to clients twice now in the last month. It is basically the Facebook pitch: Everything should be promoted, and there’s no point in doing organic,” a source said.” [DigiDay]
- Nice idea from Sonic in the US – instagram inspired shakes – designed and sold through Instagram at Coachella.
- [UK filter] The Queen-tessential guide – as the monarch turns 90, here’s a guide to referring to a Royal birthday in ads – CAP/ASA.
- Infographic: The 16 Hottest Travel (and Hotel) Marketing Trends of 2016
- Copy-writing for social platforms – here’s a nice presentation which demonstrates how it needs to be different from other mediums.
- A useful find this week: the food blogger’s calendar from Charlotte’s Lively Kitchen – perfect for any community manager or writer.
- Instagram as we know it going. As you may have heard, the timeline is changing from chronological to a ranked value – thus changing the way many people/brands will be able to tell stories. I read (sorry, no source!) that it will change from telling stories with a big story arc, a la Downtown Abbey, to self contained sitcom style episodes, like Friends.
- Pinterest is a sloooow burn.
- Happy 10th Birthday Twitter, love you long time! Twitter at 10: a people’s history.
- Facebook purchases face-swapping software company. Perhaps a bit late? This ship seems to have sailed…
- Facebook has also launched lead ads. Lead ads simplify the sign up process by pre-populating a form with the contact information of each subscriber, and can directly link with your newsletter database, for example Mailchimp. This is awesome, especially for eCommerce businesses!
- Why your colleagues still won’t share your blog post. Ugh. This rings so true for many social media managers. Just share it, damn it! This blog post helped me get a quarterly LinkedIn takeover programme off the ground – with key stakeholders in a company sharing their thoughts through regular Pulse articles.
- Google advises on how to get your mobile search strategy off the ground. In a nutshell: a) context b) solve problems and c) be useful.
- [UK Filter] The helpful folks at the Advertising Standards Authority give the down-low on how to make sure your Instagram advertising is clear and up to scratch. “For Instagram ads, we would recommend using hashtags such as #ad for avoidance of doubt.“
- Shutterstock now uses machine learning to help you find just the right photo – an evolution of reverse image search. Excellent news!
In a similar vein to 3M (they came up with the idea first) and Google’s generous 15% free time allowance, I love Wieden and Kennedy’s idea of a ‘Spore fund‘. Basically, it’s a pot of money set aside to fund creative ideas that might not have anything to do with the agency’s day-to-day projects. One recipient put the dosh towards creating a peek-a-boo, Snapchat look-book for a lingerie brand, which is rather clever.
Sod innovation and futures departments, I’d love to see this in more companies – even just a tiny sum could make a real difference in terms of morale and innovation.
Ready to press send on your latest email? Hold off for five minutes! There’s a few things you can do to make your next mailer more impactful, improving your open and click through rates.
1. Concise content means you can use a bigger font, it takes less time to read and can be consumed on the move; while sitting on the bus or in line for the check out. Think mobile first, and ask yourself; if you’ve cut something out, did you really need to say it in the first place?
2. Make your content single column – this is a lot easier to resize in mobile and have it display well (ditch those massive margins).
3. Design for touch and fat fingers – make your buttons big, e.g 44px², and spaced out so users don’t misstep or miss-tap. I like this email from Lomography, with its unmissable calls to action:
4. Subject lines viewed on iPhones cut off at 35 characters! When I found out this one I was gobsmacked. At 35 characters, well that’s only a quarter of a tweet. The rest of your words just… vanish. You don’t want your readers missing anything crucial, so make sure the key information you want to get across is up front (e.g. lead with ‘Win’). Even better, rewrite your message so it fits in that space.
5. Check your alt text and pre-headers are in place – remember not all images will display. Here’s one example from Frankie magazine that shows the value of double-checking:
Whether you’re a one man brand or talking to hundreds of thousands of people, hopefully these little tips and tricks will help you out, and power you to the end goal.
Ever wished you could live-stream New York? Now you (almost) can, with This is New York now. The site is real-time visualization tool, sharing photos as they broadcast from New York on Instagram. It’s truly fascinating – check out the about page too – it’s stacked with cool stats, but I need to revisit the site when it’s not quarter to 3 on a Friday morning!