Spore fund

In a similar vein to 3M (they came up with the idea first) and Google’s generous 15% free time allowance,  I love Wieden and Kennedy’s idea of a ‘Spore fund‘. Basically, it’s a pot of money set aside to fund creative ideas that might not have anything to do with the agency’s day-to-day projects. One recipient put the dosh towards creating a peek-a-boo, Snapchat look-book for a lingerie brand, which is rather clever.

Miss Crofton Snapchat

Sod innovation and futures departments, I’d love to see this in more companies – even just a tiny sum could make a real difference in terms of morale and innovation.

Bisco synth

Check out this tropical stop-motion video advertising fruit juice. Super slick and fun:

Boom! I love to see South American creative work. It seems my head is always turned north by those saucy Europeans. I’ve got to work on my Español (and Portuguese) and “see” more of the world.

* Yes, the title references a biscuit disco mashup. Wah, I hadn’t had coffee yet…

Timeless – Louis Vuitton ads

The glamour of travel is definitely evoked by this Louis Vuitton Luggage advertisement – found in the 1901 Orient Pacific Guide. I love the  hand rendered type, the etching and the telegraphic address, simply – “Vuitton, London” (large view).

There’s nothing like pretty pictures of trunks and travel wear to get me excited!

Louis Vuitton

This image is actually a photo I took of the original book. During that time it was common to fill the guides up with advertising material from the exotic destinations, or in this case, the dearest starting point. I found it in a Maritime Museum library, where I could hardly be trusted to breathe near the books – let alone scan something…

Here is one of the latest Louis Vuitton advertisements; featuring the adorable father-daughter combo of Francis and Sofia Coppola. They too  make travel look exceedingly desirable (see also the LV Sean Connery ad).

Louis Vuitton Coppola Print Advert

 

 

Funny how some things don’t change too much over time – even over more than a century. What makes travel glamourous? Both ads are about thoughtful reflection, lounging and wide vistas (1901 has this metaphorically, 2008 has this literally) – benefits of being outside your daily sphere. Oh and gorgeous draping fabrics, and exquisite baggage – the luxury requisites of travel.

 

“The world is a book, and those who do not travel, read only one page.”

– St. Augustine of Hippo