Let’s get digital

Let's Get Digital

  • Photography meets digital strategy – a really lovely piece on why it matters to crop.
  • Google is building YouTube Connect, a livestreaming app to take on Periscope.
  • Facebook’s video metrics have been enhanced to give marketers insights into viewer performance on a day-by-day basis. It now measures: minutes viewed, views,  number of 10-second views.
  • Google is finally redesigning its biggest cash cow: AdWords.
  • Instagram is coaching advertisers to approach it exactly the same way they do Facebook: “Agencies have been getting new insights from Instagram about how best to use the platform in light of two major changes: It is integrated with Facebook’s automated ad technology, and it plans to use an algorithm that curates content for users. The new Instagram strategy should mimic what they do on Facebook. “We’ve seen the Instagram pitch to clients twice now in the last month. It is basically the Facebook pitch: Everything should be promoted, and there’s no point in doing organic,” a source said.” [DigiDay]
  • Nice idea from Sonic in the US – instagram inspired shakes – designed and sold through Instagram at Coachella.Sonic Square Shakes

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