Spore fund

In a similar vein to 3M (they came up with the idea first) and Google’s generous 15% free time allowance,  I love Wieden and Kennedy’s idea of a ‘Spore fund‘. Basically, it’s a pot of money set aside to fund creative ideas that might not have anything to do with the agency’s day-to-day projects. One recipient put the dosh towards creating a peek-a-boo, Snapchat look-book for a lingerie brand, which is rather clever.

Miss Crofton Snapchat

Sod innovation and futures departments, I’d love to see this in more companies – even just a tiny sum could make a real difference in terms of morale and innovation.

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