Just in time for Mother’s Day… Post-it (in conjunction with Whitcoulls book store) staged this clever ambient piece in Auckland: I Love Mum.
Above is hundreds of Post-it notes, adhered to the glass panes of a CBD shop front, all a’fluttering in the wind and inviting you to write a nice note to your mother.
People really got into it, sitting on each other’s shoulders to reach blank squares, and respectfully taking time to read the notes. After 3 days, the stickiness was still going strong! The piece looked phenomenal at night too, with the Post-its back lit and glowing.
For once, a brand communication successfully meets street (he)art.
http://www.ilovemum.co.n
{ 3 comments… read them below or add one }
Ah this is such a great idea! <3 What do you do with Mother's Day Amber? :)
Amber is an awesome daughter and spent her evening with me!! xx
Amber’s mum is cute.