Taste Test: Hi-Chew Ume Plum

by Amber on April 14, 2010 in Food

I like my local dairy. They keep Reeses Peanut Butter Cups in stock exclusively for me (these are kind hard to find in New Zealand); and they offer a lot of random candy. Recently I offered up a review of the ‘delightful’ Shi-Chuan Peach Vinegar, and thought it would be pleasant to do it again with an unknown sugar source. I was wrong.

Being a big fan of Hi-Chew candies (Green Apple is yum) I picked this one up. No English on the packaging but I know that’s Daruma on the front. There’s also quite a few blossoms! It turns out the flavour is neither mustachioed wooden doll or blossom – it’s sour Ume Plum. (Please be excusing the dodgy camera-phone shots.)

Name: Hi-Chew Ume Plum

From: Japan!

Benefits: Teeth rotting and jaw cementing abilities. Seriously though, various translations on the Internet suggests this product is being promoted for its effect on student’s study success. Interesting.

Special instructions: None in my language but I love the inclusion of a QR code.

Eating experience: Individually wrapped. The pale pinkĀ  of these beauties makes them look sweet and innocent; but the chewy outer shell hides an evil secret. The filling is (a squidgy, gummy ‘powder’) is so sour you think it’s going to destroy your mouth and give you an ulcer.

Rating: 4/5 – Sour as all hell but the packet disappeared mysteriously fast. Would buy again, if my beloved PB cups are out of stock.

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{ 3 comments… read them below or add one }

Jackie April 15, 2010 at

I’m quite the fan of hi-chews! My brother used to send them to me for my birthday when he lived in Japan. But, seems he moved too soon. How will I ever try this sour ume plum flavor?!

Amber April 15, 2010 at

Jackie: Not sure about the ume plum (but if you’re really keen I can probably send you some from NZ, hee) but J-BOX sells a wealth of amazing Japanese snacks. It’s so much fun just to browse!

Johanna April 25, 2010 at

Oh, I love Hi-Chew! I haven’t had any other than the strawberry, though. My friend Leila calls them pink crack foam. A friend just told me about an insane Japanese market in Midtown today; maybe I’ll try to find this ume flavor. Also, am I allowed to send food in the international post? I’ll gladly send you heaps of Reese’s cups if you want!

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