Being the design nerd I am, I always seem to find half the fun is in the packaging. These Leona Edminston stockings were recently given to me with that in mind. I like the peek-a-boo window, slide out tray, and the custom printed tissue paper. While I’m not entirely convinced by the graphics (less retro, more contemporary – more like Mor?), nevertheless it feels like a luxurious encasement for some nice hosiery. And as long as it feels expensive, that’s all that matters.
Other examples of slick packaging for little things include H&M’s tights, Peter Alexander’s Days of The Week knickers which come in a pretty, frilly gift box (I was given these, they’re awesome), and Loulou Loves You (when I opened the package it was as joyful as peeling foil off an Easter egg).
Now to find something to wear all these pretties with!
{ 3 comments… read them below or add one }
oh wow. these are all very beautiful. the packaging and especially the top of those thigh highs. i am so torn about packaging for my work. i am all serious about recycling and minimal packaging but i do want pretty presentation. strong too would be a factor. can i ask you what you think of this? for my garters i cut cardboard to size for each order. write a little thank you, draw a little swan, put the garters on it. and then place a little piece of bubble wrap over the hardware and wrap it with saran wrap! ha. tada? it looks a little cute but mostly practical. sigh. what to do?
Ooh! I looked up the packaging on flickr – it’s cute. If it’s okay I would love to send you an email with a few ideas that would definitely work with your ethical stance :)
alo! oh for sure i would be into that. that is very generous of you. thanks! i have a lot of limitations on the packaging.
it has to be no larger than regular letter size. around 50g. waterproof. and protective of the garters hardware.
i know i could add more layers on top. prettier layers. it’s really odd though, it makes me upset to have unnecessary packaging, but i do appreciate when i get pretty simple packaging from someone else.
oh and the cardboard i use is recycled and i buy new brown paper HUGE garden bags for the outer wrapping, but they are made from recycled paper. oh and tape!
and i don’t make those criss cross shapes with the garters on the cardboard anymore. they are on top of eachother, clips side by side, straight across.
i’m sorry for this messy explanation, i hope it makes sense.