The Laneway Festival and The Ana{b}log

by Amber on February 4, 2010

The event:

The first Auckland Laneway Festival (an offshoot of the St. Jerome’s tour) was held on Monday. Acts like Dear Times Waste, The 3D’s, Cut Off Your Hands, Daniel Johnston and Sarah Blasko took to alternating stages in the heart of the city, and performed their little hearts out.

Crowd

Acts of the day? The Xx – never seen a skivvy look that sexy … and that Florence woman. She was amazing, yelling about the weather, shimmying and throwing out such a powerful voice from her tiny frame. I think 5000 people fell in love with her at the same moment..

Rayban count 36% down this year

The blog:

The Ana{b}log was a public blog created on site on a large-scale blackboard. We (2 writers, 2 scribes) updated it constantly through the 12 hour day. There was a lot of chalk snapping and laughter. Content was of the highest quality – reviews, interviews, news and gossip.

Using the chalk dust to do the Melbourne Shuffle

The Ana{b}log is a spectacle, an antidote to the same-same expectations of Web 2.0 – a genuine conversation with kids on the street. That was my favourite part of the day (aside from the bands) – watching people engage with the board, pick up a stubby piece of chalk in their hands and add to it. Or if they weren’t sure of it, they’d come have a chat!

The Ana{b}log is but a fleeting moment in time… a record that is subject to the elements – the wind, the rain and 15-year-old boys writing naughty words about their anatomy.

ana{b}log

Above is a picture I snapped of Tana and Brock hard at work, to the left is the “Twitter” feed. Below is what we deemed as quote of the day – a truly wide ranging vox pop on how people were finding the day thus far garnered this answer:

"Good"

It was a great day and topics spanned from a review of the waffle caravan to festival tips (plastic bags make a good poncho) and Fashion Pit – our hourly fashion assessment. Florals reached saturation point, Raybans were 36% down.

For more photos check out the digital version of the Ana{b}log. Thanks to the shockingly talented Tana Mitchell and  Red Bull for making this happen!

Thanks RedBull!

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{ 2 comments… read them below or add one }

Sarah February 4, 2010 at

Wasn’t it the most amazing day! It blew the BDO out of the water.

Sequin Cat February 9, 2010 at

What a wonderful idea! I love it.

Adventures of a Sequin Cat

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