Viewfinder: The Fun Factor

by Amber on October 9, 2009 in Art & Photography

“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do.”

A cool little experiment in making taking the stairs fun by Volkswagen.

It’s part of a drive to show that their environmentally responsible cars can be fun too. Read a little bit of background here, and check out the video for ‘The World’s Deepest Bin’, which is another entertaining good idea!

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