“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do.”
A cool little experiment in making taking the stairs fun by Volkswagen.
It’s part of a drive to show that their environmentally responsible cars can be fun too. Read a little bit of background here, and check out the video for ‘The World’s Deepest Bin’, which is another entertaining good idea!
{ 2 comments… read them below or add one }
What a nice vid! Thanks for sharing. ^^
I love this so hard!