My sweet ickle brother turned 22 recently, and like all responsible sisters, I rushed out and bought him a very very last minute present. Thankfully the first shop I came across on my mad dash was The Cool Store.
As the name implies, they are retailer of rather cool and covetable goods, aimed at the more masculine shopper. Working with the double entendre, the whole space is set out like a modern butcher’s shop.
There’s fresh cuts of jeans hanging from the ceiling, stacks of sweet tees in a fridge and chunky gold watches and other accessories in a chiller cabinet. To get to the changing rooms you have to make your way through swathes of industrial grade plastic. It’s heavy – and makes a satisfying thwap, thwap, thwap noise.
My favourite part of The Cool Store experience? The gift wrap. Your purchases will be nicely wrapped up in brown paper and tape. Simple yet effective. It’s just how you’d get cuts of steak at your local butcher!
So what did I get Hemi in the end? A soft cotton Deus Ex Machina Union tee. Good times! The kid was stoked…
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Great fainting couch! The butcher shop inspiration has popped up here and there in NY too…