While car manufacturing is seen as a big bad industry by some (including myself), it’s good to be reminded that there’s people behind it. Good humans who just want to make a living and support their families. That’s why I’m glad the Honda factories are opening again.
Thanks is due to Wieden + Kennedy for making these tea, bacon and iron ads to spread the news.
Very British, very heartfelt – copy that definitely delivers a smile in the mind.
{ 2 comments… read them below or add one }
Wonderful stuff! I love typerwrite-style text that looks like it’s taped over images. For some reason, that just does it for me. Thanks for sharing!
I love those adverts! I used to work in Swindon not far from the Honda factory. It was before the recession but the company where I worked was going through a redundancy cycle at the time, and it was absolutely devastating the effect it can have on so many people’s lives.