CFS-ACELIFT: THE END RESULT

A couple of months, scores of emails, instant messages, calls and coffees; Emma and I have a design result!

New little elements you might spot: a favicon, divider element, the not-so-little header (hand painted by Em), the main CFS word-mark, logos for the regular features.

Of course, there are still a few surprises to come yet! We love the idea of seasonal colour changes, if only for our own pleasure – right now you’ll see lots of deep purples and fuchsias. Over time it will morph into a refreshing citrus palette…

Thoughts on the design process:

• If you get engage with creatives on a project, work with someone you trust (to challenge and inspire you) and secondly, someone you can be frank with. Honesty is the best policy all round.

• Be prepared for big surprises and changes! We thought we had the logo in the bag but discovered a very similar exsisting mark. Of course, Emma is a true professional and refined the mark so it’s even better.

• Ideas are free and everywhere! Open your eyes, look at things upside down. It’s fun.

• Don’t hoard your work (whether it be design, art, writing or music) forever, trying to hit perfection – let it go and define it’s own success! The other day I wrote in my diary: “Design is not static. It should launch, screw-up, then you can refine it and grow”.  The site’s not 100% perfect – there’s a few tweaks on the coding side yet to make, but it was important to get it up. Y’know, Nike’s right, just do it.

Other posts on CFS’s glamorous Gok-like makeover (it was very charming to see the original CFS design again): CFS-ACELIFT, the First Steps, the Wordmark and the Design Progress.

If you have any questions on design, working with a designer or bitch slapping CSS into submisson, don’t hesitate to ask!

Tagged as: CFS-ACELIFT, Design