As do all writers, I love a good turn of phrase. Signs of good writing? A physical reaction! This may include snorting with laughter, sighing with jealousy, sharp intakes of breath (shock & awe) or frowning.
Because great writing is something to be treasured and I am a magpie, I started holding on to the best pieces I see… Now I have several scrapbooks jammed full of favourite texts (mostly packaging and ads) from around the world.
Rather than let them collect dust, I’m going share the best copy examples with you for a little bit of inspiration. First up, some cheeky wine bottles from Australian winery The Cost Vineyard:
“With tweleve different labels for a single vintage of Willamette Valley Pinot Noir, The Cost Vineyard labels are created to look like newspaper clippings from various parts of a paper. The vineyard is mentioned in some way in each story or article featured, but it is never the lead story or headline.” – lovelypackage
Nothing like a bit of humour, a bit of code breaking, to flog your vino. Because, yes, we probably already know its background, thanks to the retail trend of microcategorising - ‘Oh look a whole selection of organic foot-crushed sauvignon blanc from Matakana‘.
So why not have some fun? All that talk of origin, river beds and voluptuous fruit gets a bit boring sometimes.
Clever, compelling, funny, painful – Phraseology. Expect it regularly and with great anticipation.
{ 1 comment… read it below or add one }
/snickers: Yes! Very yes.
Looking forward to Phraseology!