While I’ve been in Melbourne stalking the streets for vintage and eating like spoiled child (mm, mini cupcakes for dinner); darling Emma has been curled up in front of her laptop, slaving over a hot design. This is where we get into the creative part!
I’ve always joked that an alternative name for CFS could be “coolshitamberlikes.com”. So as core part of the Code For Something identity, Emma is developing a wordmark – we feel that creating a logo with a more pictorial element could tie the site to one particular direction in in the future (and y’know we like all sorts of rad stuff).
A wordmark is a type of logo, a ‘text only/typographic treatment of the brand name used for simple and memorable identification.
PLAYING
After our initial boards and discussion, Emma came back to me with a design exploration:
I liked the way the letters linked up, and the softness of the big curves. There were a few things that weren’t gelling with me straight away, but I had to remember these were just rough drafts! “Normally, it’s unusual to show work half done” says Emma, “But we are collaborators, so I feel it best to work together.”
DEVELOPING
Developing the bits I loved further, Emma wanted to make the letterforms a) more aesthetically pleasing and b) ownable!
“With this one I’m working on the geometric edge, to work with the to-be-designed patterning. It is quite rigid but the pastel colours will soften it!”
REFINING
After a little more work, this is a sneaky peek of where the wordmark is right now (draft only, insists the perfectionist designer!):
I loooooove it, don’t you? The first time I saw it I squealed.
NEXT STEPS
From here, Emma will tighten up the typography until she’s 110% happy; then develop a few extensions of this mark. For example, how will CFS Loves be executed? She’ll also get her hands dirty with a colour palette (she has a good idea of what she wants to use, but will define further) and a signature pattern. While there is a lot of work to do, it’s starting to feel real, and I’m really energised about the site.
If you have any burning questions about this project or design in general, please fire away! We’ve both been immersed in design for more than 5 years and love to nerdily natter away about it.
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It’s my par-baked baby!
Emma: How about blind-baked? Baking analogies FTW! ❤
Hmmmm – not sure about blind baked, are you insinuating that I designed something so important without looking at it??!!
Emma: Non, I mean you’ve mastered the perfect shape, ready for a tasty filling ;) Ooh la la!
(Might I add, Emma is also good at answering baking questions. So talented!)
This looks good. I can’t wait to see the finished product
Wow! Typography is so exciting but this takes the cake :)
Looks fantastic!
Ahhh, it’s looking SO GOOD!
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