I (Double Happy) Shanghai

by Amber on April 5, 2009 in Design,Travel

Shuāngxǐ or Double Happy is a “Chinese ornamental design commonly used as a decoration”. It is composed of two characters meaning joy, compressed into a ligature. You’ll commonly find this character slapped all over wedding paraphernalia. Double Happiness is also a brand of cheap cigarettes here – smokers rejoice.

However, the application I really like is this clever local twist on the common western expression of “hearting” an object, a person, a place:

I (Double Happy) Shanghai

Take that, New York! This shot is from outside Produc-T; a Shanghainese clothing brand with a shop in Taikang Lu. They design t-shirts with a contemporary take on Chinese icons. Think tees plastered with ironic noodle/Mao imagery and cute totes to stuff cash in. There is an I SH version available of course.

Hm, it’s been a good week, and despite the bumpy language barriers, I’m starting to think I heart Shanghai.

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{ 2 comments… read them below or add one }

Johanna April 9, 2009 at

Never mind my silly Flickr question, here it is! I love that. I should get one for my mother, she was born in Shanghai!

Amber : CFS April 11, 2009 at

Johanna: Your family seems to come from all over the globe… – that’s fantastic – lots of heritage and roots to get in touch with :)

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