Y’all already know I love a good jumper or tee decorated with prancing mammals. I might also be a bit of a brand geek. So when I saw this Animal Sweater you know I definitely squiggled around in my chair and pointed at the screen in rapture.
In the Animal Sweater pattern, 180 animal shaped logos are set free. Emphasizing the beauty of the stylized animals and their collective kinship, rather than each mark’s individual commercial value, the pattern suggests a new way to experience the commercial imagery.
The original pattern:
It’s funny how many brands rely on cute and mighty animal symbols to communicate their attributes. If you choose the right creature, you can build a universal connection between the animal and your product; I’m looking at you Camel, Puma and Puffin. However, ponies and deer can probably be left alone by now.
Anyway, back to fashion… imagine what sort of unique statement my personal brand would be making if I wore this sweater. Yeah, I totally wish I could buy one!
[via those inspiring folk at endemic world]
{ 3 comments… read them below or add one }
That sweater is the shiz! Get it get it!
and hey i’m a SWAN! i’m working on actually making donations to a swan sanctuary via my product. if you benefit from the animals, give it back, right? but it’s hard to set up it seems. we shall see.
this pile of images together reminds me of this megabling i have an image of somewhere…
http://ilovetypography.com/img/2009/04/bling.jpg
i hope you can see that. it rules of course.
Ms. Swan: Wow, that is a really sweet idea! Hope you can pursue it further. I do think of your brand when I think of swans ❤ Bling! Bling!
{ 1 trackback }