VIEWFINDER: IN PURSUIT OF PERFECTION

by Amber on January 30, 2009

This is so sweet. This ad is part of a wider campaign for  for everyone’s favourite sports shoe brand – ASICS. Kick ass graphics? Check! Origami, my latest obsession? Check! Gentle tugging of the heart? Check! Enough said… you just need to watch it.

I particulary enjoyed the neat moment of octopus inspiration. Keep an eye out for it!

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{ 2 comments… read them below or add one }

1 ani February 1, 2009 at

cute video! I love origami =)

2 Olivia February 1, 2009 at

I have a new respect for asics shoes. The egg trick? My god! Thanks for sharing.

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