Sadly, I will never have the opportunity to personally enjoy the made to measure services of Crane Brothers. However, watch out if you plan on marrying me because that’s where I will bundle you off! They’re an Auckland based men’s outfitters. They have a true handmade ethos, supported by their skilled in house tailors.
I love the icons they’ve photographed and used to build a sense of their brand and quality. There’s a lot of vintage New Zealand kitsch, interpreted in a sophisticated way.
Recently they commissioned artist Gavin Hurley to produce some works for them, loosely inspired by 1930’s Men’s Magazines. These hang in their city boutique, an amazing space recently profiled by the Italian interiors magazine Casa da Abitare. Boys and men of Auckland – if you want to look sharp, get thee to Crane brothers and get suited. It’s imperative!