Every city in the world has ‘dress-shops’ but in Sweden, it has been taken to another level. Filippa K have launched a unique branded secondhand store in Stockholm, which will allow customers to sell their used Filippa K pieces on commission. Sold alongside the secondhand items will be samples and a vintage jewelry collection, encouraging more traffic. It’s such a sustainable, fantastic idea!
Resulting in a win-win situation for the consumers, clothing purveyors (the sellers of the used fashion) and the designers. It completely bypasses some of the pain of selling, everyone know what they’re in for.
This could work really well for other labels too, like Starfish from Wellington, New Zealand who are already very progressive in sourcing materials and manufacturing. I’ve seen ‘vintage’ sections in Karen Walker’s stores, Australian chain Sportsgirl and I imagine TopShop has something similar; but this is a firm commitment to re-defining the life cycle for clothes!
[via Springwise]
