CODE FOR SOMETHING

“Hair style is the final tip-off whether or not a woman really knows herself” :: Hubert de Givenchy, Vogue, July 1985

And a good tip-off to a great hairdresser is often a cohesive and stylish brand. A week or so ago I had the pleasure of getting my hair styled at Blaze. It’s a hair salon that offers the complete package: from a fun and easy website, to the super friendly staff (who make great coffees) and the glossy easter coloured interior (designed by Katie Lockhart).

What initially attracted me to them was the strong sense of overall design investment, and then I was completely seduced when I discovered the complete offer. It’s the little touches that count - like a design library with Eames chairs, a brand book and a dinky little members key chain.

I am also very impressed by the scheme they have with (oh-my-gosh) shoe designer Kathryn Wilson to show off her kicks (all the Blaze stylists wear them). Clever elements and a strong sense of direction pay off when it comes to building brand awareness, for both parties in this situation!

And finally, after all my oohing and intellectual ahhing, I got a great cut from Kelly. Elegant yet easy care, the result was fantastic. Hurrah for Blaze, it’s awesome to see small independent brands being considered at every touch point. I’ll be back and I recommend! Even if you’re not in Auckland, the Blaze Hair website is worth having a look at for latest trends and an interesting look book.

BLAZE, 350 Broadway, Newmarket, Auckland.